What is included in the Equinox Circle membership perks?

• A. Public partnerships with all retailers.
• B. Discounts only on food.
• C. Exclusive partnerships and discounts as a member with brands (Blade, Oura, Bezel).
• D. No brand partnerships.

Answer: (C)

The idea behind Equinox Circle perks is that membership unlocks selective, member-only partnerships with specific brands, offering real discounts and benefits. This is best captured by a description that highlights exclusive partnerships and discounts with brands like Blade, Oura, and Bezel, showing a curated set of benefits aligned with a premium wellness and lifestyle mindset.

Why this fits: it communicates that the perks aren’t about broad, universal retail access or just food discounts, but about meaningful, exclusive relationships with particular brands that members can enjoy.

Why the other ideas don’t fit: partnerships with all retailers would be unwieldy and diminish the value of a curated program; discounts limited to food ignore the broader lifestyle focus of the memberships; and having no brand partnerships would contradict the concept of exclusive member benefits.