Which item is not part of the typical renewal strategy described?

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The main idea is to run a proactive renewal process that shows value now, aligns terms, and demonstrates future benefits. Engaging early and reviewing value proves ROI and clears up concerns well before the date, so both sides understand what’s being renewed and why it’s worth continuing. Discussing renewal terms separately ensures agreement on duration, price, and conditions ahead of time, reducing last‑minute surprises. Presenting upgrades that line up with the roadmap helps the customer see how continued investment brings ongoing value and new capabilities.

Waiting until the renewal to discuss pricing breaks this flow. Pricing conversations are most effective when anchored to demonstrated value and planned enhancements, not left to the last moment. Delaying pricing can surprise the customer, complicate budgeting, and raise the risk of churn.