Which metric represents the percentage of opportunities that close as won?

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The key idea here is measuring how often opportunities end in a won deal. This is win rate—the number of opportunities won divided by the total number of opportunities in a given period, expressed as a percentage. It directly answers what portion of opportunities succeed, making it the best match for “the percentage of opportunities that close as won.”

The other metrics describe different things: average deal size looks at revenue per deal, not the percentage of opportunities won; forecast accuracy assesses how closely forecasts matched actual results; quota attainment compares actual results to a target, not the success rate of opportunities themselves.